Oh the burning question that non-bloggers are dying to ask bloggers.
“How do you make money blogging?”
Ad rev is one of the easiest ways to generate income from a blog. It’s more common to see a website that has ads on it than one that doesn’t. Why? Because ad networks have made it extremely simple for bloggers to set it and forget it and generate income while they sleep.
There are premium ad networks out there that fill ad spots on blogs with different campaigns through html coding. Contrary to common belief, most bloggers do not have direct contact with brands who are advertising on their blogs because premium ad networks act as a middle man. A lot goes on behind the scenes at an ad network because there is actually a bidding process that takes place between advertisers. The better the blog (more page views and more relevant it is to the ad), the more the advertiser will bid on that ad spot. Sounds complicated, right? Well- this is why premium ad networks are able to take a large percentage (upwards of 50%) of profit from what a blog can generate in a month, because once the blogger puts up the code, the network takes care of everything else.
Ad revenue is typically calculated using CPM which translates to cost per $1,000 page views. One thing to consider with ad networks is that the fill rate, the rate at which ads are actually seen on a blog, can vary.
Here’s a little example on how to calculate ad revenue: If SHEuncovered received 100,000 page views one month with a fill rate of 80% and and an average CPM of $2, the generated ad revenue would be 100 x 2 = 200.00 x .8 = $160 per ad space. Note that each ad space will likely have it’s own average CPM and fill rate. The CPM will fluxuate throughout the month depending on the amount bid on your site as well as the intrusiveness of the ads. Have you ever been on a blog where the entire background is an ad? Well- these CPMs can reach as high as $10 or even higher!
Affiliate marketing is a great way for bloggers to get compensated for talking about brands and products they already love. How it works is that a blogger uses a unique link to a website or product and when clicked on by a reader, the reader is then cookied for a certain amount of time. A percentage from what was purchased from that specific person within the allotted time, is then given to the blogger. Here’s an example: If SHEuncovered posted a recipe that contained chia seeds and we used an affiliate link to send readers to Amazon to purchase the product, we would then get a small percentage of WHATEVER (that’s right, they don’t even have to buy the chia seeds) the reader bought form Amazon within the allotted 24 hour cookied time.
Amazon is one of the most popular affiliate programs for bloggers and has a set, very small, affiliate percentage of 4%-8% <— depending on how many items you sell. There are many other programs out there that have a much higher affiliate percentage. Check out this list of common platforms:
Here on TBP, we have affiliate members who help us sell our products on their platforms and we also act as affiliate partners for different organizations/websites helping them promote their products. In case you’re wondering, we are affiliates for: Bluehost, Angie Makes, Simple Streams, and more! If you have interest in being a TBP affiliate, click HERE for more information.
Sponsored content is a premium service that bloggers can offer to brands. Sponsored content is a new form of advertising where bloggers integrate product reviews, recipes (food & DIY), and promotions of a certain brand into a blog post and social media shares. For example, if SHEuncovered got a sponsored post with Hershey’s chocolate, it would most likely be incorporated into a recipe. If SHEuncovered got a sponsored post with Michael’s, it would most likely be incorporated into a DIY project. Sponsored content is meant to be more “authentic” than the intrusiveness of a banner ad.
When it comes to pricing sponsored content, there is a lot of things to consider.
- Popularity of blog
- Quality of content
- Niche of blog
The higher the traffic to a certain blog, the more the blog can charge for sponsored content (usually). If the blog has amazing quality content (beautiful photography, strong voice, etc.), then even more $$ can be charge. If the blog is a niche, working with a very similar niched product, then even more $$ can be charged!
One of the things we want to focus on with TBP is developing tools for bloggers to use in order to sell themselves as best as possible to a brand. Being able to communicate your worth in the most professional manner as possible, is going to get you a price that’s even and fair. This is where our customizable media kits come in handy! If you haven’t seen these yet and you’re new to sponsored content- check them out!
Whether you’re a holistic nutritionist, a business coach, or personal trainer, using your blog as a platform to promote your consulting services is a great idea! There can be a lot of confusion between a “blog” and a “website” and honestly they are one in the same. A blog refers to a website that produces new content on an ongoing basis, which in my opinion NEEDS to be every website out there. I bring this up because blog content is a great, FREE way to promote your service. The more you talk about your specific topic, the more Google likes you AKA the better your SEO ranking, which means you will rank higher in search engines.
The great thing about providing a service or consulting via your blog, is that all of your work can be done remotely. Nothin’ like working in your pajamas. It also widens your reach TREMENDOUSLY for potential clients in comparison to a mortar and brick business, which limits you to local clients (usually). Did I mention that everything you charge for your services goes right into the bank (after taxes of course). That’s one of the main benefits of running your own online business (less expenses!).
Are you an expert in something? It’s time to bundle your knowledge up into an e-book, course, or product and start making passive income from your blog! Using TBP as an example, our very first e-product is a customizable media kit and we were very strategic about why we chose this as our first product.
If you have a service to offer but are limited in the time you can invest into consulting, developing an ebook, e-course or e-product is a great way to reach the masses without you physically being there to teach your audience.
Freelance work is a great way to earn extra revenue aside from your blog. This is how Davida and I both got started running our blogs full-time. While we didn’t make enough income directly from our blogs at the beginning, we were able to supplement it from freelance work. Again- this all comes down to the quality and niche of your work. If you run a food blog, your freelance work will likely be in recipe development and food photography. If you run a fitness blog, you’ll likely find freelance work writing health-related content. If you’re a design blogger, your freelance work will most likely be design-content related.
I remember when I first started off doing a lot of freelance work, I would negotiate a certain amount of posts each month so that I could project my income a little bit better. Instead of being signed on to write/develop a single post on random occasions, I put it out there that I would be willing to do X amount of posts for a bit of a discount, just so that I could help project my monthly income. As time went on, I was able to grow my own blog and could lessen the amount of freelance work I was doing.
I would say that writing freelance articles has varied for us in compensation anywhere from $50/post (when we first started), to $500/post. It also depends on if you’re including development of a recipe and/or photography. The more you can provide the client, the more you can charge. Sometimes you have to weigh the pros and cons of the size of the brand. For example, I’d be willing to do a freelance piece for less compensation if the brand has a HUGE facebook or Instagram following and is willing to give me a shoutout, in comparison to a small brand who really wouldn’t provide me a lot of traffic in return.