Would you ever walk into an interview wearing sweatpants and a ponytail? I think not! Why? Because what you wear to your first interview says a whole lot about who you are as a person and a professional. They always say don’t judge a book by its cover, but let’s face it, it happens.
A media kit for your blog is basically your first impression with brands and sponsors. Since bloggers don’t typically have personal interviews, their media kit is the first thing a brand or PR firm sees to learn a little bit more about what that blogger is all about. Typically a media kit is a one sheeter that houses valuable information about your blog or brand such as page views per month, social media followings, past experience, and the services you offer. Some media kits include pricing, but most often it’s a quick summary of what the blog is all about and why a brand needs to work with that blog (through stats and numbers and a brief portfolio).
Still not convinced?
Here’s 3 reasons why you need to have a professional media kit for your blog:
1. Brands want to know your value.
At the end of the day, brands looking to work with bloggers want to know that their investments will bring value. Don’t worry if your numbers aren’t great. Sometimes brands are looking for something specific in bloggers like engagement, geo-targeted traffic or photography skills. However, brands can’t know what value you have to offer unless you show it to them. Putting it all on one easy-to-navigate page makes it easier for brands to see the benefit in working with your blog.
2. Act Professional – Be Professional
Want to run a successful blog business? Then start running a successful blog business! This means having all of your business ducks in a row, including an organized and well-designed media kit. Having a media kit shows potential sponsors that you run a serious business and are prepared to collaborate in a professional relationship.
3. It gives you an edge
A media kit is your opportunity to show off the best of your blog and what makes your blog unique. Most bloggers don’t have a media kit and haven’t taken the time to figure out what makes them stand out in a sea of bloggers. Brands love when bloggers have a good sense of their identity and have something to offer that’s different from what everyone else is doing. It also helps to ensure the partnerships you build are with sponsors in line with your own values.