Pinterest is one of those platforms, where if it just went away, almost 1/3 of my daily referral traffic to FitFoodieFinds.com would vanish. I remember when I first started my food blog and Pinterest was just hitting mainstream social media. While at the beginning I was just your average pinner who used the platform to organize my inspiration, I knew it was going to be big for business.
In 2012 when I started using Pinterest more as a business tool, it wasn’t nearly as saturated with pinners and content as it is now. I remember a few instances, where my little blog would all of a sudden get 15 – 20k visits in a single day from a pin going viral or hitting the “popular page.”
Social media is evolving every single day and that includes Pinterest. Today there are over 72.8 million users and 85% of them are female. There are over 500,000 business accounts on Pinterest and the average number of website visits a single pin generates is 2. (source)
In this post I want to share some tips that Davida and I have found extremely helpful for both gaining followers and driving traffic to our websites.
Recirculate Old Content
I think this tip is one of the most important, yet underutilized. Recirculating old content has immensely helped grow the readership of every blog I write. Creating amazing content on your blog is one thing, but getting that content to be viewed by thousands/millions of people is another. Pinterest is a great way to not only share brand new content, but share content that is older yet still relevant. For example, grilling/summer recipes are about to spike in Pinterest search. Why not take the recipes you developed from last year and the year before, and get those circulating on Pinterest again?
Having a strategy when it comes to re-circulating content is also key and will allow you to scale back on the new content you are creating on your blog. This is especially handy when you’re traveling or when life gets busy. Instead of freaking out about new content, put a strategy into place and SCHEDULE (see below) your old content so you don’t have to worry about it!
Pin scheduling tools such as Ahalogy, Tailwind, Viraltag, and Board Booster are vital tools to the success of any blog. These tools allow you to schedule pins days, even months, in advanced. Pin scheduling tools are ideal for time management because let’s face it, we could be on Pinterest all day long. Davida and I typically take one day per week and get all of our pins scheduled for the following week so that we can have a consistent flow of pins happening on our feeds.
I personally use Ahalogy, Tailwind, and Boardbooster for FitFoodieFinds.com and SHEuncovered.com. Most of the tools that I listed above have free trials or are entirely free, but even if the tool costs $100 for a year the money is definitely well spent!
I love Ahalogy’s ability to schedule content before it’s even live on your site and how it chooses the most optimal times for your pin schedule based on your followers. Tailwind’s toggle tool is amazing for bulk scheduling pins and jumbling up your pin queue. Boardbooster is my latest find and its looping tool is one of the most amazing tools I’ve come across. Essentially, it takes all (or some) of your boards on Pinterest, and loops older pins to the front of the board. The cool thing about this, is that these are pins that you’ve already pinned, so you know it’s good content. It’s completely hands off and really helps you up the number of pins you generate each day.
Join Group Boards
Group boards are a great way to get your content in front of like-minded individuals who don’t necessarily follow you. Say you have 10,000 followers on Pinterest and a group board that you pin on has 30,000 followers on Pinterest. By pinning to that board, you not only get that pin in front of your own 10k followers, but the 30k followers from the group board!
A few months ago, Davida mentioned a fabulous site called Pin Groupie, which allows you to search for different Pinterest group boards based off of categories. This is great, because there’s no way to search for group boards to join on the Pinterest platform itself. One of the hardest things about joining a group board, is finding the contact of the owner of the board to get an invite.
In order to get an invite from a group bard, here is what I suggest doing. Step 1: follow the board. This is a MUST. If you aren’t following the board, an invite won’t work. Step 2….
- Go to their website and contact them via their contact form.
- Find their business page on Facebook and message them there.
- Find their business on twitter and message them there.
I would suggest using the above methods to contacting the owner of the board as OPPOSED to commenting on a pin and asking for an invite. In my opinion, Pinterest doesn’t have the best commenting system and these notifications can easily get lost. Step 3: Make sure you read the rules of the board. Often times group boards have rules written in the description of the board. If it says no more than 3 pins per day, then don’t pin more than 3 pins per day! The owner of the board has the right to boot you at any time, so be mindful of the amount of content you are pinning to this board.
Collages for the win! It’s been proven that long, vertical pins that are made up of multiple images and some text get pinned more than horizontal photos. Yes, they take a little elbow grease to create, but it’s worth every minute of it! If you think about it, it makes a lot of sense. Collage pins take up more “Pinterest real estate” than your average vertical or horizontal photo, so pinners are more likely to pin and click on these images. Collages are also a great way to help brand your pins. If you gave me 3 collage pins, I would be able to pick out Davida’s pin because of her collage make-up style and font usage. She is consistent with how she designs her collage pins, so that it correlates with her brand.
Don’t know how to create a collage? Follow our tutorial on how to make a photo collage in less than 5 minutes using Photoshop!
Have questions about Pinterest? Ask them in the comments below!