Lee and I both feel the pressure to keep up with social media (and the kardashians…) but it is completely unrealistic to expect to do it all, and you don’t have to.
Deciding what social media platforms work for you and your audience and which ones don’t is a post in itself so we’ll save that for another day, but today we wanted to talk about a platform, which the TBP team has been loving lately, Snapchat.
Now we know that the introduction of Periscope has to some degree made Snapchat irrelevant but regardless we still think it’s advantageous for any blogger to be using snapchat for their blog.
The real question is, how do you actually use snapchat for your blog?
Snapchat wasn’t invented with the intention of it being used for bloggers or public figures. Initially it was an opportunity for individual people to send shameful/fun/eccentric snapshots of their life to friends that were immediately deleted, preventing the ability of your network to share these precious moments. With the advent of social media, no image or video is ever safe so snapchat offered an opportunity to share without the fear of it spreading beyond those who you choose to share with.
And then “the story” was instituted and suddenly the game changed. Your “story” allows you to share with anyone who follows you, not just with those who you follow and choose to send your images/videos to. This meant that public figures could start sharing those less curated moments of their life without the pressure of it having to be “perfect” as is the case with most other social media platforms where the content lives on. Of course, there’s still the possibility of screenshots or people somehow getting access to these images/videos but for the most part, the pressure is off.
To get you started, here are some snapchat Pros and NoNos for your blog:
Always add to “your story”
In order for people who follow you to see your new snaps, you must add them to your story. It is likely that the majority of the people following you, you don’t follow back, which means you have to add your images and videos to your story in order for them to see them. You also have the option of allowing your followers who you don’t follow to send you snaps. There are creepers out there so careful with this function, but it’s also an awesome way to engage with your followers directly. Totally your call if you decide to use this function.
Adding to your story also means that your followers can view your snaps for 24 hours, rather than the 10 seconds a direct-snap allows.
Share those uncurated moments
So much of social media is so curated that people are craving reality. As bloggers, it can also be a relief to not have to edit and filter everything you share. I love snapchat for this reason. I think it allows my readers to get to know me on a more intimate level and understand that while those pretty pictures of food are real, so is my disaster of a kitchen!
Don’t go snap-crazy
It can be tempting to start snaping everything at first but limit yourself if you can. There’s no magic number but if you find yourself snaping 8000 pictures of your baby or dog, generally people will unfollow (unless your dog is as cute as mine ;)). I don’t show every single moment of my life, but rather the moments that are either entertaining or bring value to my brand. Think of it more like a “behind-the-scenes” so that people can see what you’re up to, but if your life is particularly boring that day, don’t feel the pressure to share!
Promote yourself + promote other bloggers
There is nothing intuitive or user-friendly about snapchat. I’m sure you could get a rant about this from most people using it but the worst part is really that the interface doesn’t allow you to find new people to follow. If you want to follow someone you either a) need to know their username or b) be a friend in their address book. Since most people who are following your blog probably aren’t in your address book, you have to let them know where to find you on snapchat.
This means promoting the heck out of your snapchat across your other social media platforms or on your blog. It’s also important to promote other bloggers. Team up and swap accounts for the day to share your audience with another blogger and vice versa. See if a brand will let you do a takeover. This is how people find new snapchat accounts, so share share share.
Have you seen Lee’s “Move it Monday” or my “Face Mask Friday” series? Have something that appears weekly or daily that’s consistent with you and your brand. It’s a nice way for new followers to get to know you and it’s something for them to look forward to. I mean laughing at me weekly with food on my face? You’re welcome.
Want to learn more? Check out my interview for Chopped Podcast where I chat all about using Snapchat for your blog.
P.S. Are you following us on snapchat?