Welcome back to the TBP Blog Challenge. Today is Day 15 and all about our favorite social channel- PINTEREST! Why do we love Pinterest so much? It’s the most visual out of the social media platforms and over the past 2 years has morphed into a mega recipe search engine, making it a top traffic referral to many blogs.
Since we already wrote a wickedly awesome post all about Pinterest on TBP called Tips for Becoming a Pinterest Pro…we won’t reiterate that information in this post. Instead, we suggest clicking over and re-reading that bad boy. Then, proceed with the daily challenges below!
- Fill Out Your Pinterest Profile: Make sure that your Pinterest Profile is 100% complete. It is important that you make it known that your Pinterest account is a business account and attached to your website instead of just being your personal Pinterest page. Upload a photo of yourself or your brand’s logo and fill out a brief “about you,” which explains who you are and what your brand is all about!
- Verify Your Website: By confirming your site, Pinterest will show your profile picture by any photo pinned from your site as the source. You will also get access to Pinterest’s analytics tool, which contains invaluable information about your pins. Check out this article directly from Pinterest on how to verify your website.
- Create Boards and Optimize for SEO: We suggest starting off by creating a variety of broad boards. You can always rename them later and/or add boards as you need them. One of the most important things that you should not overlook is properly filling out the information within your boards. Pinterest functions as a search engine, so if your board is on healthy breakfast recipes, make sure to use the word healthy in the title of the board. Fill out the description with more keywords and don’t forget to select a category so that Pinterest can properly identify the board within its system.
- Follow Fellow Bloggers and Brands: Pinterest is a great way to find content to share on your other social media platforms, so follow other likeminded people and brands. It’s also a great way to show a brand that you are interested in them by following them.
- Install Rich Pins: Rich pins add extra details to your pins to make them more useful to pinners. This is especially important if you have a food blog because it will pull ingredients and more information directly from widgets on your site. Here’s an article written by Pinterest with more information on what and how to install rich pins.
- Update Your Pinterest Profile: If you’ve been a Pinterest user for a couple of years, your profile likely needs to be updated. Update your photo with your latest headshot or logo and make sure that the rest of your profile coincides with your other social media channels.
- Reorganize Boards and Optimize for SEO: Go through your boards every 12 months to make sure that they are all properly named and being used. While you’re in there, it’s probably a good idea to ensure the description and category is properly filled out. With Pinterest’s search engine tendencies, this information is invaluable.
- Join Group Boards: Group boards are a great way to get your content in front of pinners that don’t already follow you. Use Pin Groupie to search for group boards and join as many as you wish!
- Use a Pin Scheduler: Got a lot of great content on your site that needs to be recirculated? Pinterest is THE BEST place to do so. Use a pin scheduler such as Ahalogy, Tailwind, or Board Booster to schedule your pins so that you don’t have to do it in real time. It will save you hassle and time and drive additional traffic to older content on your site.