Anyone else a little sad that it’s the last week of the #TBPChallenge? Don’t worry, we’re saving the best for the last! We are covering some fun topics this week that we know you will love. But first…Google Analytics. My best friend.
Google Analytics is definitely one of the most important business tools that you should be using on a daily basis. From understanding where your traffic is coming from, to what content your community is resonating with, to audience demographics, Google Analytics is GOD. Seriously though, GA might seem a little bit intimidating because it’s so much more complex than your WordPress stats, but there is SO MUCH valuable information that you can learn from these numbers.
For example, if I didn’t keep a close eye on my GA, I would have no idea that 5 out of the top 10 posts on Fit Foodie Finds are round-up posts. Thus- I wouldn’t be creating this kind of content as much and would be losing out on a ton of traffic. Also- if I didn’t have GA, I most likely wouldn’t have a Pinterest strategy because I would have no idea that more than half my referral traffic comes from this bad boy. CRAZY. What I’m trying to say, is that GA should be invaluable to your business. You should be doing weekly, if not daily, check-ins to see what’s trending and why!
Not only is Google Analytics great for your own knowledge on your business, but also for selling yourself to brands. If you want to do sponsored content on your blog, brands will likely ask you for stats from your Google Analytics. You might as well be prepared and get familiar with GA so that you can confidentially negotiate with brands when the time comes and show them your amazing growth from previous years AND how awesome your content is. Before we get into today’s challenge, let’s break down the basics of GA.
Unique Monthly Visitors: The number of individuals to visit your website during a distinct period of time regardless of how often they visit.
How to get there —> Behavior > Site Content > All Pages > Unique Pageviews
Page Views: The total number of pages viewed by individuals on your website. Ie: If 2 people each viewed 5 pages on your website, your pageviews would be at 10.
How to get there —> Behavior > Site Content > All Pages > Pageviews
Referrals: This refers to the source where traffic is being driven from to your website. Below is a screenshot from SHEuncovered.com. You can see the top referrals include Pinterest, Buzzfeed, and THM.
How to get there —> Acquisitions > All Traffic > Referrals
Bounce Rate: The percentage of visitors to a particular website who navigate away from the site after viewing only one page. The lower the bounce rate the better!
How to get there —> Audience > Overview > Bounce Rate
Top Pages/Posts: These pages on your website have the most page views. This is important information when considering what’s trending on your site and why. Below you can see Sheuncovered top pages are Fruit Infused Water, DIY Grapefruit Bath Bombs, and DIY Tea Tree Oil Face Toner.
How to get there —> Behavior > Site Content > All Pages
New Bloggers: Install Google Analytics so that you can start reaping the benefits of the amazing data you will receive about your website. Not sure how to do so? Follow this tutorial HERE.
Seasoned Bloggers: Take some time to do some analyzation on your GA. What are your top referrals and how can you maximize on that? Which posts are doing the best? How can you replicate that? Are your page views going up or staying steady? Why?