If you’re just getting started blogging or looking to optimize your blog, making sure you’re on the right platform is imperative. It’s also important to know what each platform offers before you pick one.
We’ve taken the top 5 platforms and put together a cheat-sheet so you can get a better sense of which platform is the right fit for you. Each has its strengths and weaknesses, with some more than others. It’s up to you to decide, which one you want to use as the framework to your blog.
If you haven’t picked up on it by now, WordPress is by far our favorite blogging platform. In our experience it is the most user-friendly and allows for far more customizations and plugins than any other platform.
There is some confusion regarding WordPress.com and WordPress.org however.
WordPress.com – WordPress’ free blogging platform.
Cons: limited customizations and inability to monitize
WordPress.org – WordPress’ open-source self-hosted blogging platform.
Pros: The sky’s the limit when it comes to customizations and integrating plugins. You’re able to freely monetize as well.
Cons: Requires you to purchase hosting in order to use.
A free blogging platform from Google.
Pros: Easy-to-use and free
Cons: Very limited in terms of design and customizations.
Both a social media channel and blogging platform, Tumblr is another option for bloggers.
Pros: Free and part of a network with millions of users (great for traffic!). Optimal for strictly visual-based blogs.
Cons: Limited customizations and the current templates aren’t great for blogs that go beyond visuals.
A relatively new platform for bloggers, Squarespace is quickly gaining in popularity and is WordPress’ biggest competition.
Pros: Far more customizations than any other platform besides WordPress. Very user-friendly and great customer support. You purchase hosting through Squarespace rather than an external host like self-hosted WordPress.org.
Cons: Costs money and somewhat limited plugins or “add-ons” (compared to wordpress).
Similar to Blogger, Typepad is a hosted solution for a blogging platform and is very easy to navigate.
Pros: User-friendly, no need to worry about hosting
Cons: In order to make any customizations you need to buy the unlimited $14.95/month package and plugins and other apps are limited.
There you have it, a brief run-down of the most popular platforms for blogging. If you’re serious about blogging and ultimately want to run your blog as a business then our recommendation is either WordPress (check out our tutorial for setting up a WordPress blog HERE) or Squarespace.